The first shots of the unreleased film, contributed by The Piranesi Experience, set out fixed on the imposing stainless steel façade with a characteristic chevron composition, which embraces the interlaced levels of the properties.
Only when the shooting widens, does the building show its full organic fluidity, the unmistakable signature of Hadid.
The unpublished musical contribution of Populous is perfectly synchronized with the palpable energy of the dynamic context and the photography of Fabio Paolucci, capturing every material nuance.
The filming flows inside the project investigating environments with a refined design, perfectly integrated into the curves carved out by the exterior, the same ones that frame the stunning views of the city. The connection between city life and personal life is tangible, just as the connection between the building and the urban landscape.
As the camera pans out, we catch sight of the fascinating interaction between the city and the high line and, although the building's silhouette maintains its distinctive fluidity in a skyline of linear skyscrapers, it now blends into the neighborhood, showing that its essence is intrinsically linked to the heartbeat of the city.
Rossana Vinci, architect and journalist
Design assist: 4 month
Value Engineering: 3 month
Unitized Curtain Wall System basing on custom engineered profiles.
Hi Tech fully motorized, parallel window opening system with integrated safety features as infrared sensors and safety gaskets.
4700 sq.m. = 710 units with straight glasses
300 sq.m. = 40 units with curved glasses
1350 sq.m. = 200 parallel openable windows
(40% of trapezoidal cells)
From Bolzano in containers by air and sea
Start and end of our project: 11.2014 - 11.2017